Abstract
Traditionally, from a standard leftist position, selfishness has been rejected and demonized as part of a capitalist ethos. Latin American critical discourse has inherited this interpretation from revolutionary junctures and progressive transformations of the region's political regimes. However, current reality demands that we embark on a series of critical anthropological considerations about the concept of selfishness (of the "Self") in order to understand the new flows of political dynamism, especially digital, that will define humanity's fate in the coming decades. The most intimate dimension of subjectivity must be re-examined without prejudices to comprehend the current claims of new generations and to not be left out of this dizzying and passionate history.
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